Anusha Malhotra

Founder & Creative Director, AMOHA

Amoha was born from Anusha’s longing for stillness in a fast-moving world. With a deep-rooted love for textiles and timeless design, Anusha envisioned a label that could capture the comfort of home, the warmth of chai breaks, and the quiet confidence of well-made clothing.

Raised in an environment where simplicity was a way of life, Anusha found beauty in the unhurried — in soft fabrics, subtle hues, and the in-between moments. Her design philosophy reflects this belief: that fashion should feel effortless, authentic, and intimately personal.

Through Amoha, she brings to life her vision of earth-conscious, soul-soothing clothing that flows gently with you — from slow mornings to spirited evenings. Every silhouette, every thread, is a tribute to her journey, and to women who find elegance in ease.

The Story

Amoha is a celebration of slow beauty — of mornings steeped in chai, fabrics that breathe, and silhouettes that speak softly yet surely. Born from a desire to linger in moments of calm, Amoha offers clothing that feels as natural at a desk as it does under chandeliers.

Rooted in India and crafted with conscience, each piece is an ode to elemental elegance — designed in soft cottons and thoughtful forms that echo the rhythm of nature. From earthy tones to quiet patterns, Amoha is made for those who value comfort without compromise, and simplicity without sacrifice.

In a world that moves fast, Amoha lingers — in the folds of honest fabrics, in the certainty of a well-made fit, and in the quiet confidence of being yourself.

Effortless. Elemental. Eternal.
This is Amoha.